Looking to bring new people to your bar? There are plenty of ways to increase exposure to your establishment – think ladies’ nights, drink specials, and the like. But why not try something a little more fun? More and more bars and restaurants here in Arizona are learning that one of the best ways to get new patrons is by having a free dance class. Here in Phoenix, Line dancing, Country Two Step or Swing and Salsa dancing are very popular. What is hot in your neck of the woods? Do some research, it will help increase sales as you will see below. Here are the top three ways hosting free dance nights can make your bar a success:

1. New Dancers Need Liquid Courage

Let’s be honest… Most people who are new to dance aren’t comfortable getting on a dance floor and busting out their crazy moves. A lot of people require a little booze to get their courage up before they’ll try dancing. Once they have the guts to hit the floor and learn, they’ll probably need a little more help before asking an attractive new person to dance. Talk about increasing sales for the night, right? You can also match drink specials to the type of dancing you offer. Latin dance night? Cheap margaritas and Mexican beers. Country dancing? Offer beer buckets or whiskey shots! How about a retro Swing dance night? What a fun and unique idea! Make the mood of the night work in your favor while getting people out on the floor.

2. Dancing Brings People Together!

Dancing is not only a fun, energetic activity, but it’s an awesome ice-breaker. Your patrons will learn an cool and useful new skill, and they’ll also make new friends in the process. Plenty of people want to go to bars to meet people, but there aren’t many bars out there who can actually help make that happen. Partner dancing requires a lot more face time, so your guests can make a much deeper connection than they would in a bump-and-grind club. (Not saying that’s a BAD way to meet people, but Swing dancing definitely allows for quite a bit more conversation). If your bar can give people a great all-around experience, new friends included, you’re much more likely to have a reputation as the place to be.

3. Guaranteed Regulars

If you offer a weekly dance class, a lot of those dancers are going to come back week after week. Once they are in the habit of coming for class, they’ll just keep coming. As the class grows, your group of regulars will grow with it! Also, if you keep the dancing going after the class, you’ll probably end up getting a few more dancers from around town, with even more new regulars. Word tends to spread in the dance community when a new place to dance pops up. Even if they don’t want to come to the class, everyone wants to go to the after party! Dancers tend to be quite devoted to their favorite dance spots. Treat them kindly and you’ll be serving them forever.

If you’re interested in hosting dance nights and classes at your bar, but don’t know where to start, check out Swango Styles. It’s an awesome network of qualified, certified dance instructors throughout the Phoenix valley (and growing!) who can come teach for you. Or, if you’ve already got some moves, see if you’ve got what it takes to become a certified instructor and teach on your own. Either way, get dance classes started in your bar and watch your profits grow!

Contact us to begin your dancing journey…

Private dance lessons are available by appointment Monday-Friday from 12-8 pm and on Saturdays from 10 am-3 pm. For more information, call us today at 480.968.6177.